Production & Art Direction : Alt-Border
Client : Aritzia
Sound Designer : Lezysound
Alt-Border studio tasked me with producing four films highlighting Aritzia’s iconic product: the Super Puff.
Following their artistic direction, I handled all aspects of production, from storyboard to final renders, including modeling and lookdev. Each film emphasized a key product feature: fabrics, color richness, warmth, and technicality, visually interpreted through distinct approaches.
